Digital Marketing
The future of client interaction is a continuous change. In order for brands to generate loyalty across their audience, they need to socially interact. If your company is not visibly engaging with its customers, you can forget about re-tweets, ‘likes’, and, ultimately, purchases.
Your Marketing Partner: What We Do?
As a digital marketing agency, we are powering businesses to stand out in the digital world. We do everything from planning, strategy development, campaign execution, copywriting, concept building, and very creative subject-oriented post designs for digital marketing. Our digital marketing agency has expert team of designers, developers and optimizers help us to build an effective plan which gets your business noticed in the digital market within a very short span of time. We help your business in boosting sales, gain new clients and stay ahead in the digital world.
Our goal is to transform your business into successful brands by understanding your needs and offering solutions that help you to be competitive. When you join, we partner with you to gain a deep understanding of your business, then craft a strategy that drives results. Our experts use best practices and industry knowledge to create plans that grow revenue through leadership, content marketing and SEO.
SEO (Search Engine Optimization)
SEO is the process of improving the visibility of a website or business in search engine results pages (SERPs) and other areas of search results. This typically involves incorporating a wide range of on-site optimization (on your own website), off-site optimization (on other websites) and technical SEO techniques that aim to improve the relevance of your website’s content to specific keywords or keyword phrases. We have world-class SEO experts in our digital marketing agency to help you.
SMM (Social Media Marketing)
Social media marketing is the process of gaining business or commercial benefit from creating, developing, maintaining and cultivating a social media presence. Through social media marketing, brands or businesses can create awareness about their brand, products, and services and maintain two-way communication with clients.
Experts in our digital marketing agency can handle the popular social media platforms like Instagram, Twitter, LinkedIn, Facebook, YouTube, Pinterest, Snapchat, and TikTok. In addition to it, we are flexible to add any platforms to the list or remove any from the list per your interest.
Paid Ads
Paid ads are promotional content that individuals or businesses pay to display on digital platforms like search engines, social media, and websites. They aim to reach specific audiences and promote products or services. These ads come in various forms, such as search engine ads, social media ads, display ads, video ads, and more. By targeting specific demographics and interests, advertisers can maximize their reach and engagement. Paid ads are measured using metrics like click-through rates and conversions to gauge their effectiveness.
Email Marketing Campaigns
Email Marketing is a system used to reach out to customers and promote your products or services through email. It is one of the most effective marketing methods and can be used across all industries. Email marketing is a way of encouraging your customers to stay in touch with you by sending them newsletters and other promotional messages.
Bulk SMS Marketing
Bulk SMS marketing is a strategy where we send a large number of text messages to a large number of recipients simultaneously using specialized software. It involves crafting concise and compelling messages for promotions, announcements, reminders, and other purposes, scheduling their delivery, and sending them to recipients’ mobile phones. This approach capitalizes on the widespread use of mobile devices, offers cost-effectiveness, high open rates, and potential for personalization, but requires adherence to regulations and obtaining recipient consent.
Our Expertise
search engine optimization
Social Media Marketing
pay per click ads
Campaign Optimization
content marketing
email marketing
shopping ads
ROI based reporting
FAQs
Choosing a digital marketing agency can be a minefield – there are so many to choose from, each making the same claims, and it’s hard to separate the wheat from the chaff. Here are some things you can do to make it easier:
- Check if they’re a Google Premier Partner – this is awarded by Google to the top 3% of agencies, and demonstrates in-depth knowledge of campaign management and customer growth
- Check out their reviews on Google, Facebook, Trustpilot etc
- Check out their case studies
- Ask for client references that you can speak to
- Go and visit them – seeing the agency at their office can often give you a really good feel as to what they’re about, and confidence that they’re a well-established agency
- Ask what technology they use – a decent agency should have technology to do a lot of the heavy lifting data work, freeing up their specialists to focus more on the strategic and creative elements of your campaigns
There is no set price for SEO or PPC – it very much depends on the current state of your website/campaigns, what you want to achieve and how soon, how competitive your industry is, and a whole host of other factors. The best way forward to get an idea of cost is to speak to us so that we can assess your situation and provide a bespoke price, or a range of options for you to choose from.
The line between SEO and PPC has faded over the years. In today’s search marketing landscape, SEO and PPC are co-dependent; you’ll never get the best results out of either unless they’re working in sync. To achieve this, you’re going to need a team or agency capable of integrating organic and paid search into a coordinated strategy. One of the main benefits is the sharing of data. We use our intelligent automation software Apollo Insights to integrate our customers’ Google Ads data with their SEO data. This allows us to provide powerful insights at scale such as:
- Cross-channel search query analysis.
- Gap analysis – we can quickly identify gaps in your PPC targeting, based on organic data.
- Cross-channel reactivity – if a high-value keyword gains or loses organic visibility, we can immediately adapt your paid campaigns.
- Large-scale keyword auditing for landing pages.
We know how important accurate reporting is – it determines the future direction of your campaigns and can provide powerful insights about your biggest threats and opportunities. We provide our customers with fully interactive reports so that they can slide and dice the data whichever way they choose. This is really helpful when reporting to other stakeholders who may have diferent interests.
Transparency is incredibly important to us so we make our work visible to you in a number of ways:
- Workstream provides 24/7 updates on our activity
- Regular meetings and scheduled calls
- Interactive reports using data visualisation
Yes, we are a truly global agency, and we have built the necessary tools to manage highly successful multilingual ad campaigns across the globe.