Branding

Branding can fetch you business what digital marketing and advertising solely can’t

The strength of your branding strategy plays a critical role in your potential success and helps you effortlessly stand out from the clutter in today’s competitive landscape.
Branding creates and retains loyal customers, builds trust and credibility, and improves company values and recognition.

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Consumers buy from a brand they trust

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Customers build a relationship with a brand that shares their values

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Increase in revenue with a consistent brand image

Few companies perform meticulously in their branding efforts,
while the majority struggles to make ends meet.

Challenges in your Branding efforts

Building a Breakthrough Brand

Difficulty in bringing the brand
vision to life with exceptional
ideas and executions

Brand Story

Without a brand story, your
brand is nothing but a mere logo design

Seeking short-term gain

Failing to plan for the long-term engagement between your
brand and your customers

Creating a Brand Book and style guide

Avoid confusing your customers
by maintaining brand consistency across all channels

Facing relevant threats negatively

Unable to continually reinforce
a positive branding image while
facing any negative responses

Building your brand internally

A brand vision that lacks a
higher purpose and fails to
inspire internal teams

Our 6D Process in Branding

Define the Objectives

We start by establishing what you want your brand to represent. This will bring your mission into focus and channel it through your messaging and design.

Consumers are starting to become loyal to brands that stand for something. In fact, over 64% of potential customers make purchasing decisions based on a brand’s social or political stances.

Understand the Pain Points

You should consider what your customers value and what they are looking for in a company. We start mapping out our customers' pain points and assign a “value” to each of them.

By understanding what the customer is going through, you can better position your brand to connect with their pain points. They will look at your products as a solution.

Analyze Competing Brands

You don’t need to just have a logo. You need to ensure it stands out when measured against other brands on the market. We perform a competitive analysis to understand how your brand will fit into your competitive ecosystem.

More than 86% of consumers consider authenticity a key factor when selecting a brand.

Master the Right Tone

As we have all the data available in this stage, mastering the right tone in your brand messaging is the next step we can head in the right direction.

It’s time to start formulating your messaging. We discuss to conclude how you want to interact with your customers. What personality will your brand have?

Establish the Elements

One of the biggest components of a brand is the visual design. There are so many design elements to consider when establishing a brand. These include Color, Iconography, Typography, and Image Styles, to name a few.

Design elements are often the most memorable for consumers. These can be consequential decisions in your branding strategy process. Companies that heavily use a specific color in their branding can increase recognition by 80%.

Test, Analyse, & Finalyse Brand

With all your brand elements in place, it’s time to test, analyze, and finalize your brand.

It’s important to gather feedback from existing customers to understand how your brand is interpreted in the market. This can help you make final tweaks before publishing your brand.

We are the Solution!

We understand how difficult it can be for a company to emerge from the competitive market and make its way to establishing itself – especially in the present consumer society where people are constantly bombarded with multiple brands in every aspect of their lives. And with that understanding, we take a holistic approach toward building your brand.

Brands that are easily recognized in the market and attract more customers are the result of brilliant branding strategies. And that’s exactly what we do!

At Dunesberry, we don’t just design;
We tell memorable stories about your Brand!

You benefit from

Let us show you how we do it. Shall we connect?

Let’s get started! We’d love to hear your stories. Give us a call or visit our Contact Us page to send us your queries.