Pay Per Click advertising (PPC) is the most famous and effective form of digital marketing in this modern era. As the name defines, we pay for every user that clicks on our ads and comes to our target link. It is the most profitable strategy for advertising your business online because it targets the users who are already looking for your services. 

Using PPC ads, we can select the keywords that we want to target, and show ads to only a particular group of people. We also have a lot of optimization options in PPC ads such as selecting and targeting a specific age group, gender, location, and a lot more.

PPC ads can also be divided into sub-sections such as search engine ads, social media ads, display ads, shopping ads, and location ads. In this article, we will cover the most popular types of PPC ads you need to know. So let’s dig in.

Paid Search Ads

Using this type of PPC ad, you can show your ads on one or more search engines when people search for your target keyword. Search ads are often called text ads because it is mostly based on text content. You can use platforms such as Google ads and Bing ads to create and run your ad campaign. 

The process of creating ads includes searching for your target keyword, creating a highly interesting ad copy, and setting your daily budget. As there is only one option which is text, you have to show all of your creativity using it.

After creating an ad campaign, you just have to wait and watch for the results and optimize it based on the data you get after it. Alternatively, you can ask for help from the best digital marketing agency in your area.

Display Ads

Display ads are based on visual content and you can show your ads on other’s websites and apps using Google Display Ads and Bing Display Ads. Here you have to create some graphical content such as images, animations, or videos to run your campaign. 

Your ad will be shown on the sidebar, header, or in the content of some other websites that are approved by Google. You can also control where you want to show your ads, such as excluding or including a website, locations, language, and others that are mentioned in search ads.

Google Shopping Ads

If you have an online store or an e-commerce site, this will be the ultimate ads solution for you. Google shopping ads are mainly used to show the products listed on your online store to people who are searching for similar terms. Unlike other types of ads, here you can show your product’s image, price, and discount tag (if you have one). It is considered the most successful and effective strategy for an online store because shopping ads are always placed on the top of the search page.

Google shopping ads are easiest in terms of setting up and running. In shopping ads, you can’t select your target keyword because Google shows ads on relevant searches based on your product’s title and description. If you don’t want to show your ad on a particular keyword, you also have an option to add it to negative keywords so that your ad will not appear on this keyword again.

Social Media Ads

Social media ads are used to promote your business on different social media platforms such as Facebook, Instagram, Twitter, and LinkedIn. This type of ad mostly used graphical content such as images, video, and animation with some texts. You can show your ads in feeds, stories, messages, and videos on different social media platforms. Running social media ads is not a piece of cake as it requires a lot of skills and knowledge to gain profits.

These ads are mostly used to create brand awareness and get new leads for your business because they have a lot of audiences. If you can afford it, you can advertise your business to all parts of the globe using this strategy.

So that’s today’s guide for PPC ads. Hope you got some new knowledge. If you need to set up some ads for your business, consider contacting us as we have a team of highly trained experts to meet all of your needs!