Digital Marketing Services

Choosing a digital marketing agency can be a minefield – there are so many to choose from, each making the same claims, and it’s hard to separate the wheat from the chaff. Here are some things you can do to make it easier:

• Check if they’re a Google Premier Partner – this is awarded by Google to the top 3% of agencies, and demonstrates in-depth knowledge of campaign management and customer growth
• Check out their reviews on Google, Facebook, Trustpilot etc
• Check out their case studies
• Ask for client references that you can speak to
• Go and visit them – seeing the agency at their office can often give you a really good feel as to what they’re about, and confidence that they’re a well-established agency
• Ask what technology they use – a decent agency should have technology to do a lot of the heavy lifting data work, freeing up their specialists to focus more on the strategic and creative elements of your campaigns

There is no set price for SEO or PPC – it very much depends on the current state of your website/campaigns, what you want to achieve and how soon, how competitive your industry is, and a whole host of other factors. The best way forward to get an idea of cost is to speak to us so that we can assess your situation and provide a bespoke price, or a range of options for you to choose from. 

The line between SEO and PPC has faded over the years. In today’s search marketing landscape, SEO and PPC are co-dependent; you’ll never get the best results out of either unless they’re working in sync. To achieve this, you’re going to need a team or agency capable of integrating organic and paid search into a coordinated strategy. One of the main benefits is the sharing of data. We use our intelligent automation software Apollo Insights to integrate our customers’ Google Ads data with their SEO data. This allows us to provide powerful insights at scale such as:

• Cross-channel search query analysis.
• Gap analysis – we can quickly identify gaps in your PPC targeting, based on organic data.
• Cross-channel reactivity – if a high-value keyword gains or loses organic visibility, we can immediately adapt your paid campaigns.
• Large-scale keyword auditing for landing pages.

If your SEO strategy is getting good results, you may be reluctant to invest marketing budget into paid advertising. After all, why pay for traffic when you’re already getting what you need from organic search? That’s a fair question but it’s important to understand that SEO and PPC don’t generate the same type of traffic. The basic premise of paid advertising is that you’re paying for visitors who are more likely to convert. In many cases, this is traffic you’re less likely to get from organic search.

The main services a digital marketing agency will offer are SEO (organic search), PPC (pay per click), content marketing, website design and build, social media, digital PR, email marketing and data analytics.

We know how important accurate reporting is – it determines the future direction of your campaigns and can provide powerful insights about your biggest threats and opportunities. We provide our customers with fully interactive reports so that they can slide and dice the data whichever way they choose. This is really helpful when reporting to other stakeholders who may have diferent interests.

Transparency is incredibly important to us so we make our work visible to you in a number of ways:

• Workstream provides 24/7 updates on our activity
• Regular meetings and scheduled calls
• Interactive reports using data visualisation

We know how important accurate reporting is – it determines the future direction of your campaigns and can provide powerful insights about your biggest threats and opportunities. We provide our customers with fully interactive reports so that they can slide and dice the data whichever way they choose. This is really helpful when reporting to other stakeholders who may have diferent interests.

Transparency is incredibly important to us so we make our work visible to you in a number of ways:

• Workstream provides 24/7 updates on our activity
• Regular meetings and scheduled calls
• Interactive reports using data visualisation